Company Careers ·
full-timeManager Product Research & GTM, Program Adoption
Amazon · Hyderabad, Telangana, IND
The Product Acceleration Team at Amazon is seeking a Manager for Product Research and Go-To-Market strategy with a focus on program adoption. This role involves leading cross-functional initiatives to drive the adoption of products through targeted digital marketing campaigns. The daily responsibilities include conceptualizing, executing, and scaling email and push notification strategies, managing automated marketing flows, and collaborating with diverse stakeholders across various regions to ensure alignment. Candidates will be expected to utilize CRM tools such as Salesforce, Marketo, or Braze to enhance customer engagement while leveraging data analytics through Excel or Tableau to measure campaign performance and iterate on improvements. This position is well-suited for experienced marketing professionals with over five years of non-internship experience who possess strong leadership skills and a proven track record in programmatic digital marketing. The role requires a candidate who can bridge the gap between technical product research and practical market execution, ensuring that marketing programs are effectively scaled to meet organizational goals.
Education
- Level: Bachelor's degree
Key Skills
Notes
['Monday to Friday, 1\u202fNoon\u202fto\u202f10\u202fPM (Day Shift)']
Experience required
5-5 years experienceAbout the Role We are seeking a Manager for Product Research & GTM within Amazon's Product Acceleration Team (PAT). Responsibilities Build, execute and scale cross‑functional email, push and digital programmatic marketing campaigns from concept to completion. Collaborate with multiple stakeholders across locales to drive alignment and measure impact. Requirements 5+ years of professional non‑internship marketing experience. Experience managing teams. Proficiency with Excel (macros, charts, pivot tables) and Tableau. Hands‑on experience with CRM tools such as Adobe, Salesforce, Unica, Marketo, Exact Target, Braze. Eligibility Work Timings – Monday to Friday; 1 Noon to 10 PM (Day Shift).
Skills for this role
Required skills
Also mentioned in the listing
| Role | Manager Product Research & GTM, Program Adoption |
|---|---|
| Company | Amazon |
| Location | Hyderabad, Telangana, IND |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-24 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Amazon
Amazon is a company that operates across various industries, focusing on how customers shop, stream, eat, connect, and live. The organization maintains a global workforce that spans from warehouse operations to corporate headquarters. Driven by a culture of customer obsession, the company engages in projects designed to innovate and impact the future. Amazon functions as an equal opportunity employer and maintains operations through its corporate entity, Amazon.com, Inc. and its affiliates.
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