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Associate Director, Planning

Wppmedia · London

WPP Media operates as an AI-driven media unit within the WPP network, focusing on integrating data, media, and partnerships to facilitate personalized marketing at scale. As an Associate Director of Planning, you will serve as a central strategic lead, managing the day-to-day operations of high-profile accounts. Your responsibilities include developing insight-led media strategies, maintaining strong client relationships, and ensuring that communication plans align with specific business KPIs and commercial objectives. You will work closely with digital implementation and specialist teams to integrate marketing technology and data-driven innovation into campaign planning. This role requires a candidate with established planning credentials and the ability to oversee complex, multi-channel media projects from inception to execution. The position is well-suited for a professional who is comfortable acting as a primary point of contact for clients, possesses a deep understanding of media systems planning, and is adept at identifying opportunities for service growth while fostering a collaborative environment across internal agency teams.

media planningstrategic planningaccount managementdigital marketingdata-driven strategycommunications planningmarketing technologyclient services

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3713 - Associate Director, Planning - UK Role Summary and Impact We are looking for a brilliant Associate Director to join our team. You will help drive forward ambitious, insight-led media planning across the account. You will play a key role in shaping clear, effective strategies grounded in audience understanding, cultural relevance, and performance, ensuring work is both commercially strong and creatively exciting. This is a high-profile, dynamic account with significant momentum. Responsibilities of the role: Oversee the day-to-day running of the account, ensuring flow and accuracy of work – ensure the campaign management process follows best practice, you are across all communications and establish yourself as the first port of call for clients. Build a strong relationship with your clients and become a trusted strategic partner – showing a deep understanding of your clients’ business and how communications can drive growth. Be a confident and competent communications planner who demonstrates a thorough understanding of our Systems Planning approach, while leading our planning responses from start to finish, ensuring we have a seamless working process with the implementational and specialist teams Grow your understanding of digital, data, and marketing technology - work closely with the Digital Implementation team to ensure growth and innovation is weaved into our planning. Strong understanding of your clients’ business & KPIs and how we are remunerated across the account Contribute to the commercial targets set for your business group by proactively identifying and pursuing additional services opportunities on your clients. Promote your team’s brilliant work, both within WPP Media and beyond. Actively participate in and contribute to agency wide initiatives (i.e., huddles, stretches, pitches, etc). Skills and Experience The successful candidate will bring strong planning credentials, excellent client and team management skills, and a confident understanding of how to plan and optimise across multiple channels to deliver impact. You will be energised by pushing the account forward and passionate about delivering best-in-class work on one of the most exciting portfolios in the industry. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We <s

RoleAssociate Director, Planning
CompanyWppmedia
LocationLondon
Typefull-time
CompensationNot disclosed
DeadlineRolling

Typical process for this type of role

A general guide — the exact steps for this specific listing may vary; check the original posting for details.

  1. 1ApplicationSubmit your resume through the apply link.
  2. 2ScreeningRecruiter reviews your background against the role.
  3. 3AssessmentA technical test, assignment, or coding round, depending on the role.
  4. 4Interview(s)One or more rounds with the hiring team.
  5. 5OfferOffer letter with compensation and start date.

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