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full-time
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Integrated Campaign Strategist

Dropbox · Remote - Canada: Select locations

Dropbox is a technology company providing cloud storage and collaboration tools for individuals and businesses. As an Integrated Campaign Strategist, you will be responsible for architecting and orchestrating marketing campaigns for product launches and evergreen initiatives. Your day-to-day work involves translating business goals and product positioning into comprehensive campaign strategies that define target audiences, narratives, and buyer journeys. You will act as a central hub, aligning cross-functional teams including Product Marketing, Brand, Creative, Communications, and Sales to ensure a coherent enterprise buyer experience across owned, earned, and paid channels. The role requires managing the campaign lifecycle from initial brief through to launch, performance optimization, and post-campaign analysis. This position is well-suited for a senior marketing professional with extensive B2B experience who excels at leading through influence, navigating complex organizational structures, and balancing creative storytelling with data-driven business impact. You should be comfortable managing multiple workstreams, making strategic trade-offs in ambiguous environments, and codifying insights to scale effective marketing practices across the organization.

integrated marketingb2b marketingcampaign strategyproduct marketingenterprise marketingsaasmarketing orchestrationdemand generation

Education

  • Level: Bachelor's degree
Integrated Marketing StrategyRemote8-8 yrs experience

Key Skills

B2B marketingintegrated campaignsproduct marketingbrand to demandSaaStechnologycampaign strategypipeline generationrevenue generationcampaign architectureaudience definitionnarrative developmentbuyer journey designchannel planningphasing

Experience required

8-8 years experience
0 yrs10+ yrs

About the Role Integrated Campaign Strategist role at Dropbox responsible for architecting and orchestrating marketing campaigns for product launches and evergreen motions, translating business priorities into campaign strategy across owned, earned, and paid channels. Responsibilities Campaign strategy architecture: translate business goals, product positioning, audience insight into integrated strategies with objectives, audience, narrative, journey, channel roles, phasing, measurement. Cross‑channel orchestration: build and manage activation plan across owned, earned, paid channels ensuring cohesive execution. In‑market stewardship: own campaign through launch and sustainment, maintain strategic coherence across touchpoints and regions. Cross‑functional leadership: establish brief, operating rhythm, decision rights, milestones, dependencies, readiness criteria aligning product marketing, brand, communications, marketing operations, data science, partners, sales. Audience and journey design: define target audiences, map touchpoints across customer journey, ensure experiences meet buyer needs. Performance and optimization: partner with marketing data science and channel owners to define success measures, synthesize signals, recommend adjustments. Portfolio learning and scale: capture insights, codify reusable plays, apply learning across enterprise campaign portfolio. Requirements 8+ years B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand to demand, preferably SaaS/technology. Direct experience building campaign strategy accountable for pipeline and revenue generation. Ownership of complex integrated campaigns from strategy to activation, optimization, post‑campaign learning. Strong campaign architecture skills: audience definition, narrative development, buyer journey design, channel planning, phasing, measurement. Experience orchestrating owned, earned, and paid programs and understanding their roles in awareness, consideration, demand, and growth. Ability to translate product positioning and enterprise customer insight into cohesive market story.

Skills for this role

B2B marketingintegrated campaignsproduct marketingbrand to demandSaaStechnologycampaign strategypipeline generationrevenue generationcampaign architectureaudience definitionnarrative developmentbuyer journey designchannel planningphasing

Required skills

B2B marketingintegrated campaignsproduct marketingbrand to demandSaaStechnologycampaign strategypipeline generationrevenue generationcampaign architectureaudience definitionnarrative developmentbuyer journey designchannel planningphasing

Also mentioned in the listing

integrated marketingenterprise marketingmarketing orchestrationdemand generation
RoleIntegrated Campaign Strategist
CompanyDropbox
LocationRemote - Canada: Select locations
Typefull-time
CompensationNot disclosed
Posted2026-10-23
DeadlineRolling

Typical process for this type of role

A general guide — the exact steps for this specific listing may vary; check the original posting for details.

  1. 1ApplicationSubmit your resume through the apply link.
  2. 2ScreeningRecruiter reviews your background against the role.
  3. 3AssessmentA technical test, assignment, or coding round, depending on the role.
  4. 4Interview(s)One or more rounds with the hiring team.
  5. 5OfferOffer letter with compensation and start date.

Before you apply

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