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Senior Associate, Search

Wppmedia · Manchester

WPP Media is the AI‑driven media operating unit of the global WPP network, combining data, technology and partnerships to deliver personalised media at scale. As a Senior Associate in Search, you will be responsible for the end‑to‑end delivery and optimisation of paid search campaigns for client brands, primarily using Google Ads and Microsoft Ads. Daily tasks include setting up campaigns, conducting keyword research, adjusting bids, managing budgets, performing quality‑assurance checks, and supporting testing initiatives. You will also prepare performance reports and dashboards, analyse trends and anomalies, and flag insights to clients and internal teams. Collaboration is a core part of the role, requiring regular interaction with senior executives, managers, and cross‑channel teams, as well as participation in client meetings. The position is suited to candidates who have a solid grounding in paid search, are comfortable with data analysis, possess strong attention to detail, and are eager to deepen their expertise through training and certification. A proactive, team‑oriented mindset and the ability to follow established processes are essential for success.

senior associatesearch marketingpaid searchcampaign optimizationgoogle adsmicrosoft adsperformance reportingdigital mediadata analysis

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3754 - Senior Associate, Search - Manchester Role Summary and Impact As a Search Executive, you will manage the delivery and optimisation of paid search activity across your clients. You will build strong technical foundations, develop confidence across platforms, and understand how paid search contributes to broader client and business outcomes. Working closely with Senior Executives, Managers, and Directors, you will own defined areas of campaign execution, reporting, and analysis, developing the skills and confidence required to progress into more autonomous roles over time. As part of the WPP Media you’ll be encouraged to continuously learn, ask questions, and build craft excellence in a supportive team environment. Key Responsibilities Campaign Support & Execution Support the setup, optimisation, and maintenance of paid search campaigns across platforms such as Google Ads and Microsoft Ads. Assist with keyword research, creative, bid adjustments, and budget pacing and optimisation under guidance from senior team members. Carry out quality assurance (QA) checks to ensure campaigns are accurate, compliant, and aligned to best practice. Help implement testing plans, learning how to measure impact and report results clearly. Support and quality check work delivered by Global Operations Centre (GOC) teams, escalating issues where required to maintain delivery standards. Reporting & Analysis Support the preparation of client performance reports and dashboards, ensuring data accuracy and consistency. Assist with performance analysis, identifying trends, anomalies, and opportunities to flag to clients and the wider team. Maintain internal trackers and documentation to support smooth delivery and transparency. Client & Team Collaboration Work collaboratively with Search and wider channel teams to support client deliverables. Attend internal and client meetings where appropriate, building confidence in how search performance is discussed. Operational Excellence Follow established processes and ways of working to minimise risk and ensure high standards of delivery. Support financial and operational hygiene by ensuring activity is accurately reflected in internal systems where required. Learning & Development Actively engage in training, certifications, and coaching to build paid search knowledge and capability. Seek feedback regularly and demonstrate progress against development goals. Contribute to team knowledge sharing by capturing learnings from tests, campaigns, or training. Skills and Experience At WPP Media, we believe in the power of our culture and our people. In this role, it will be important to embrace WPP & WPP Media’s shared core values: Be Extraordinary by leading collectively to inspire transformational creativity. Create an Open environment by balancing people and client experiences through trust. Lead Optimistically by championing growth and development. You wil

RoleSenior Associate, Search
CompanyWppmedia
LocationManchester
Typefull-time
CompensationNot disclosed
DeadlineRolling

Typical process for this type of role

A general guide — the exact steps for this specific listing may vary; check the original posting for details.

  1. 1ApplicationSubmit your resume through the apply link.
  2. 2ScreeningRecruiter reviews your background against the role.
  3. 3AssessmentA technical test, assignment, or coding round, depending on the role.
  4. 4Interview(s)One or more rounds with the hiring team.
  5. 5OfferOffer letter with compensation and start date.

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