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full-timeSenior Manager, Marketing - France/benelux
Fanaticscollectibles · Paris
Fanatics Collectibles operates at the intersection of sports, culture, and technology, focusing on the trading card and memorabilia market. As a Senior Manager for Marketing in the France and Benelux region, you will be responsible for driving the growth of the Topps brand within these specific territories. The role involves developing and executing localized marketing strategies that align with global brand objectives while catering to regional consumer behaviors and the unique retail landscape. You will oversee integrated campaigns spanning digital, social media, PR, and influencer partnerships to expand the collector community and strengthen brand positioning. Day-to-day responsibilities include managing local events, coordinating with external agencies and suppliers, and overseeing marketing budgets. You will also analyze campaign performance to refine future outreach efforts. This position is well-suited for a marketing professional with five to ten years of experience in consumer products, sports, or entertainment sectors. A deep understanding of the French and Benelux markets is essential, as is a proven ability to lead multi-channel marketing initiatives that drive measurable category growth and brand engagement.
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About the Team Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators. Role Summary Fanatics Collectibles is seeking a dynamic and experienced Marketing Manager to join our team in Paris. This role is crucial in driving the growth of Topps’ Sport and Entertainment collectibles in the French and Benelux markets. The successful candidate will be responsible for developing and executing locally relevant marketing strategies, building strong partnerships and delivering integrated campaigns tailored to different consumer audiences and channels to grow the collector community, strengthen Topps' premium positioning and accelerate category growth across France and Benelux. Key Responsibilities: Marketing Strategy and Planning: Develop and implement effective marketing plans and brand strategies for sport & entertainment collections tailored to the French and Benelux markets, ensuring alignment with global direction while adapting to local consumer behaviour and culture, retail landscape and growth opportunities. Rebuild and strengthen Topps’ local marketing presence in France and Benelux, identifying market opportunities, key partners and cultural entry points. Manage fully integrated campaigns across PR, influencer marketing, digital and social, co-marketing activities, sampling initiatives and media partnerships. Drive category growth by engaging fans, expanding the collector community, recruiting new collectors through impactful marketing initiatives. Lead the planning and strategic direction of local events, including Topps-owned events, defining event objectives, talent involvement and communication strategy. Act as the main point of contact for all suppliers, agencies and partners, owning and developing the relationships to maximise brand visibility and marketing impact. Budget management for all marketing activities. Analyse performance of campaigns/activations to inform future marketing and communication strategies. Qualifications: Bachelor’s Degree in Marketing, Business Administration, or a related field. 5-10 years of marketing experience, ideally in sport, entertainment, collectibles, consumer products or culturally relevant brands Experience working in the French and Benelux markets. Proven track record of delivering successful marketing campaigns.&l
| Role | Senior Manager, Marketing - France/benelux |
|---|---|
| Company | Fanaticscollectibles |
| Location | Paris |
| Type | full-time |
| Compensation | Not disclosed |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
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