Greenhouse ·
full-timeHead Of Global Campaigns
Asana · San Francisco
Asana is a software company providing a work management platform designed to help teams organize, track, and manage their work. As the Head of Global Campaigns, you will be responsible for defining and executing the company's global demand generation strategy. This role involves leading a team of strategists to build and optimize full-funnel demand programs across enterprise and commercial segments. You will architect multi-channel campaigns that target key decision-makers, such as CIOs and IT leaders, while managing pipeline targets, MQLs, and campaign ROI. A significant portion of the role focuses on account-based marketing (ABM) and integrating AI-driven workflows to scale content personalization and campaign performance. You will collaborate extensively with product marketing, RevOps, and creative teams to ensure messaging aligns with the company's positioning. This position is ideal for an experienced B2B demand generation leader with a proven background in scaling enterprise SaaS functions, managing global stakeholders, and utilizing technical tools like Marketo and Salesforce to drive revenue growth.
Education
- Level: Bachelor's degree
Key Skills
Notes
Hybrid schedule: in‑office Mon, Tue, Thu; optional Weds remote
About the Role We are hiring a Head of Global Campaigns to own Asana's global pipeline engine, leading strategy, building and optimizing full‑funnel demand programs across enterprise and commercial segments. Responsibilities Define and own global demand generation strategy, set and track pipeline targets, MQLs, SQOs, conversion rates and ROI. Architect multi‑channel programs, lead ABM strategy, partner with content and product marketing, define attribution models, implement AI‑first automation, and scale a high‑performing demand generation team. Requirements Extensive B2B demand generation experience in enterprise SaaS, proven ability to scale demand functions, deep expertise with ABM platforms (6sense, Demandbase), GTM tools (Marketo, Salesforce, Tableau), data‑driven decision making, and strong people leadership skills.
Skills for this role
Required skills
Also mentioned in the listing
| Role | Head Of Global Campaigns |
|---|---|
| Company | Asana |
| Location | San Francisco |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-20 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Asana
Asana is an operating system designed for human-agent teams to manage critical workflows. Founded in 2008, the platform utilizes the Asana Work Graph, a system that connects tasks, projects, goals, and dependencies to provide a shared context for both human users and AI agents. The software enables teams to collaborate within a shared space, utilizing shared memory to improve workflows over time while maintaining enterprise-grade governance, including audit trails and scoped permissions. Asana serves a wide range of organizations, including 85% of Fortune 100 companies, by providing tools for project management, compliance, portfolio monitoring, and cross-functional alignment. The platform is designed to help teams coordinate work, reduce time spent on status updates, and integrate AI agents directly into existing business processes.
More at Asana
Other jobs at Asana
- Head Of Web Strategy And Services · Vancouver, BC
- Senior Product Marketing Manager, Marketing & Operations Audiences · Vancouver, BC
- Sales Engineer · Chicago
- Senior Product Marketing Manager, IT And AI Transformation · Vancouver, BC
- Implementation Manager · US CA - Remote
Explore Related Placements
// similar opportunities
You might also like
Corporate And Strategic Finance, FP&A
Asana
The Finance team at Asana tracks and seeks to understand the factors driving our growth and success. We help our entire organization achieve our operational and...
['Hybrid schedule: in-office Mon, Tue, Thu', '7+ years experience required']
People Partner
Asana
The People Team at Asana works to enable all Asanas to achieve our goals as a company in a way that is consistent with our values. We focus on recruiting, devel...
Corporate Strategy And Planning Lead
Asana
Asana’s Corporate Strategy team drives clarity and focus in Asana’s long-range growth strategy. As a member of this team, you will provide direct consulting sup...
Lead, Global Services Strategy & Operations
Klaviyo
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. ...
Senior Manager, Payroll
Asana
Our Finance team tracks and seeks to understand the factors driving our growth and success . We help our entire organization achieve our operational and financi...
Campus Operations Manager
Robinhood
Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger gene...