Greenhouse ·
full-timeHead Of Web Strategy And Services
Asana · Vancouver, BC
Asana is a software company focused on work management and productivity solutions. The Head of Web Strategy and Services will lead the digital strategy for the company's primary web domain, acting as the owner of the site's performance and its role in driving sales pipeline and conversion. Daily responsibilities include setting a customer-journey-led vision for the website, managing the global web roadmap, and overseeing the technical architecture of the CMS. This role requires significant cross-functional collaboration with teams such as product marketing, demand generation, SEO, and brand design to ensure the site effectively communicates the company's multi-product portfolio. The position involves leading web engineering and localization teams, establishing operational rigor for release cycles, and integrating AI-driven tools to optimize content workflows and site performance. This role is well-suited for a seasoned digital strategist with a background in B2B SaaS, who possesses strong technical fluency in web architecture and a proven track record of managing multi-disciplinary teams to deliver measurable business outcomes.
Manager, Growth Marketing (M08) We’re looking for a Manager, Growth Marketing (Head of Web Strategy & Services) to join our team in Vancouver and own asana.com as our front door and as a measurable driver of web conversion and sales pipeline . The Asana Marketing team is responsible for fueling business growth and building a brand customers love, partnering across the business to create a holistic digital strategy that ensures our website looks, performs, and drives measurable results in telling Asana’s story to the world . In this role, you will set the strategy for how key personas discover, understand, and navigate the site, while leading web strategy, localization, web platform (CMS), and the engineering capacity that brings it to life . This role is based in our Vancouver office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you d o and the teams with which you partner . If you're interviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve Set a customer-journey-led vision for asana.com that makes our multi-product portfolio clear for every key persona, from new visitors to trial users and enterprise customers . Own the website's contribution to web conversion and pipeline, establishing a robust measurement framework and analytics practice that makes performance visible across the business . Build and prioritize the global web roadmap by synthesizing user research, analytics, experimentation, and cross-functional stakeholder input . Establish operational rigor across planning, intake, prioritization, and release cycles, ensuring the website ships quickly while maintaining high quality and governance . Drive an AI-first web operations model, integrating AI tools to accelerate content workflows, QA, localization, and data analysis . Oversee the web platform (CMS) architecture and roadmap, optimizing site performance, reliability, Core Web Vitals, and operational costs . Lead and support the web engineering and localization teams, setting technical delivery standards and ensuring international visitors receive an exceptional localized experience . Partner cross-functionally with Product Marketing, Demand Generation, SEO, Paid Media, Data Science, and Brand Design to align business priorities with customer needs . About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making . Proven track record leading web or digital strategy for complex, multi-product B2B SaaS websites, with measurable impact on conversion rates and sales pipeline . People leadership experience managing multi-disciplinary or technical teams, including web platform engineers, developers, and agency partners . Strong fluency across modern web architecture, CMS platforms, site performance, Core Web Vitals, and technical delivery workflows . Deep grounding in user journeys, persona-based messaging, and customer research, using experimentation and web analytics to guide priorities . Demonstrated experience scaling international web experiences and localization strategies across multiple global regions . Collaborative leadership style with the ability to influence cross-functional leade rs, balance competing organizational inputs, and advocate f or user experience . At Asana, we're committed to buil ding teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission . If you're interested in this role and don't meet every listed requirement, we still encourage you to apply . W hat we’ll offer Our comp rehensive compensation package plays a big part in how we reco gnize you fo r the impact you have on our path to achieving our mission . We believe that compensation should be reflective of the value you create relative to the market value of your role . To ensure pay is fair and not impact ed by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit . For this role, the estimated base salary range is between $210,000 -$250,000 CAD . The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process . The listed range above is a guideline, and the base salary range for this role may be modified . In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits . If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role . We strive to provide equitable and competitive benefits packages that support our employees worldwide
| Role | Head Of Web Strategy And Services |
|---|---|
| Company | Asana |
| Location | Vancouver, BC |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-26 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Asana
Asana is an operating system designed for human-agent teams to manage critical workflows. Founded in 2008, the platform utilizes the Asana Work Graph, a system that connects tasks, projects, goals, and dependencies to provide a shared context for both human users and AI agents. The software enables teams to collaborate within a shared space, utilizing shared memory to improve workflows over time while maintaining enterprise-grade governance, including audit trails and scoped permissions. Asana serves a wide range of organizations, including 85% of Fortune 100 companies, by providing tools for project management, compliance, portfolio monitoring, and cross-functional alignment. The platform is designed to help teams coordinate work, reduce time spent on status updates, and integrate AI agents directly into existing business processes.
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