Greenhouse ·
contractIntegrated Marketing Manager (short Term)
Roblox · San Mateo, CA, United States
Roblox is a global platform that enables users to explore, create, and connect through 3D immersive digital experiences. As an Integrated Marketing Manager, you will join the team responsible for shaping the company's brand presence through high-visibility campaigns and major events. This contract role involves leading the end-to-end strategy and execution of tentpole programs, including live events, brand partnerships, and influencer-led activations. You will collaborate across multiple departments, including creative, communications, media, and product marketing, to develop integrated plans that span social, paid, and owned channels. Day-to-day responsibilities include managing agency and vendor partners, defining campaign success metrics, and translating product value into audience-first messaging. This position is well-suited for a seasoned marketing professional with over eight years of experience, particularly those with a strong background in consumer tech, gaming, or creator-driven ecosystems. The ideal candidate will possess deep expertise in managing cross-channel campaigns and a proven ability to ramp up quickly to handle complex, time-sensitive projects in a fast-paced environment.
Education
- Level: Bachelor's degree
Key Skills
Notes
['Temporary contract role', 'Onsite Tuesday‑Thursday (optional Mon/Fri)', 'Salary $14,765‑$19,532/month']
Experience required
8-8 years experienceAbout the Role Roblox's Integrated Marketing team leads integrated campaigns and major brand moments, working across social, paid, live content, influencer, events and owned channels. Responsibilities Lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnership activations, Creator Showdown, game activations, and influencer programs. Manage agency and vendor partners for creative and asset production. Develop and manage integrated marketing plans across social, paid, live content, influencer and owned channels. Partner with Product Marketing to translate product value into audience‑first messaging and launch plans. Define success metrics, report on campaign results, and refine messaging, creative and channel strategy. Requirements 8+ years of integrated marketing experience, ideally in consumer tech, gaming, platforms or creator‑driven ecosystems. Strong understanding of the gaming ecosystem, live service games, UGC platforms and creator‑driven economies. Experience with creators and influencers, partnership management and content briefs. Experience leading cross‑channel campaigns across social, video, paid media, live content and events in multiple markets. Strong storytelling, organizational and project management skills. Preferred experience running large events or tentpole moments and ability to ramp quickly in a temporary role.
Skills for this role
Required skills
Also mentioned in the listing
| Role | Integrated Marketing Manager (short Term) |
|---|---|
| Company | Roblox |
| Location | San Mateo, CA, United States |
| Type | contract |
| Compensation | Not disclosed |
| Posted | 2026-10-19 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4More at Roblox
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