Greenhouse ·
contractLead Product Adoption Strategist, SMB
Reddit · Chicago, IL; New York City, NY
Reddit is a large-scale social platform defined by its diverse communities and interest-based discussions. As a Lead Product Adoption Strategist for the SMB segment, this contract role focuses on driving the adoption of Reddit’s advertising products among small and medium-sized businesses. The position involves building and scaling programs that increase product usage without requiring individual account management, including the development of onboarding, reactivation, and milestone-based outreach initiatives. You will act as a subject matter expert, collaborating closely with Sales, Product Marketing, and Product teams to shape vertical strategies and provide actionable market feedback. Daily responsibilities include analyzing performance data, creating training materials for sales teams, and managing relationships with e-commerce partners like Shopify and WooCommerce. This role is well-suited for a strategic professional with experience in product marketing, sales enablement, or business operations who excels at cross-functional collaboration. The ideal candidate has a strong analytical mindset, the ability to translate technical product features into sales-focused messaging, and a proven track record of scaling programs within a fast-paced advertising or technology environment.
Education
- Level: Bachelor's degree
Key Skills
About the Role Reddit is a community of communities built on shared interests, passion, and trust. The Product Adoption team drives Reddit Ads product adoption within Global Sales and with advertisers. Responsibilities - Drive SMB growth by identifying high-potential account opportunities and partnering with Sales teams to increase adoption of priority performance ad solutions. - Build scaled programs for onboarding, reactivation, and milestone‑based outreach across a large SMB advertiser base. - Support SMB Sales teams in US and EMEA timezones. - Own product adoption support for eCommerce partners, including Shopify and WooCommerce, identifying activation, incentive, and training opportunities. - Define vertical strategy for SMB, shaping product solutions and goals. - Establish proactive reporting cadence for program metrics, revenue pacing, and product adoption. - Develop adoption plans for top‑opportunity SMB verticals, providing coaching and strategic guidance. - Synthesize field feedback and advertiser insights into recommendations for Sales, PMM, and Product partners. - Advocate for SMB advertiser needs in cross‑functional discussions. - Design and deliver vertical‑specific training, sales enablement, and host office hours. Requirements - Experience in product adoption, sales enablement, or related fields. - Knowledge of eCommerce platforms such as Shopify and WooCommerce. - Strong analytical, reporting, and program management skills. - Ability to collaborate cross‑functionally with Sales, PMM, Product, and Strategy teams.
Skills for this role
Required skills
Also mentioned in the listing
| Role | Lead Product Adoption Strategist, SMB |
|---|---|
| Company | |
| Location | Chicago, IL; New York City, NY |
| Type | contract |
| Compensation | Not disclosed |
| Posted | 2026-10-23 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Lead Product Adoption Strategist, SMB at Reddit: frequently asked questions
- Who can apply for the Lead Product Adoption Strategist, SMB role at Reddit?
- The listing asks for Bachelor's degree; freshers are welcome.
- What skills does the Lead Product Adoption Strategist, SMB role require?
- The listing highlights Product Adoption, Sales Enablement, eCommerce, Shopify, WooCommerce, Reporting, Program Management, Strategic Planning. Show each of these in a project or past role on your resume.
- What is the salary for this role?
- Reddit has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Lead Product Adoption Strategist, SMB position remote, hybrid or onsite?
- The listing marks this role as onsite, with Chicago, IL; New York City, NY as the location.
- What is the application deadline?
- Reddit has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Lead Product Adoption Strategist, SMB role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
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['Remote-friendly within US/Canada', 'Flexible office attendance', 'Comprehensive benefits']