Greenhouse ·
full-timeSr. Manager, Web Strategy
Asana · Vancouver, BC
Asana provides a work‑management platform that helps teams organize, track, and manage their work. In this senior manager role you will own the strategy for Asana’s website, shaping how visitors discover, understand, and adopt the product portfolio. You will define a customer‑journey‑led vision, build a tactical roadmap from qualitative research and quantitative data, and establish measurement frameworks that tie site performance to product acquisition, trial conversion, and revenue growth. The position requires close partnership with product marketing, organic and paid media, data science, product, engineering, and design teams to align the web experience with broader business goals. You will also mentor the web team to shift from a support function to a proactive, insight‑driven unit that drives strategic initiatives. The ideal candidate brings proven experience leading digital strategy for complex, multi‑product or multi‑audience websites—preferably in SaaS or a similarly layered environment—strong analytical skills, the ability to synthesize user insights into priorities, and a track record of influencing cross‑functional stakeholders in a matrixed organization. Curiosity about AI tools and emerging technologies is a plus, as is a structured prioritization mindset that separates high‑leverage opportunities from noise.
We’re looking for a strategic, customer-journey-obsessed leader to take ownership of Asana's website as a driver of product understanding, customer acquisition, and trial conversion. The Web Marketing team partners across the organization to bring Asana's vision to life on asana.com—and we're building the strategic muscle to match our executional strength. In this role, you'll define and champion the digital experience for new and existing customers, shaping how they discover, understand, and engage with Asana's growing product portfolio. You'll work closely with partners in product marketing, organic discovery, paid media, data science, product, engineering, and design to create a site that measurably moves the needle. This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Bring end-to-end website strategy for asana.com to life, establishing a customer-journey-led vision for key segments Influence how the site supports product discovery, trial starts, and revenue growth across new and existing audiences Develop the website tactical roadmap by synthesizing qualitative research, user insights, and quantitative data to identify the highest-leverage opportunities for the business. Build deep cross-functional alignment, influencing how teams in PMM, product, engineering, and design contribute to and evolve the digital experience—turning the web into a shared strategic asset. Elevate how the web team operates, shifting from a support model toward proactive, insight-driven strategy that shapes how Asana shows up for customers online. Partner with PMM and product to translate Asana's multi-product portfolio into a coherent, compelling experience for distinct audiences, including new visitors, active trial users, and existing customers. Establish a clear measurement framework for the website, defining success metrics and building the analytics practice that makes progress visible and actionable across the organization. About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making Proven experience owning digital strategy for a complex, multi-product or multi-audience website—in SaaS, e-commerce, or another category with similarly layered site architecture and diverse visitor goals. Lead with customer journey thinking: naturally frame decisions around how different audiences find, evaluate, and engage with a product or brand online, and use that lens to set direction for a team. Skilled at drawing insight from qualitative and quantitative sources—user research, analytics, A/B tests, and stakeholder input—and translating them into clear strategic priorities. Build credibility and influence across functions, navigating a matrixed environment effectively where outcomes require collaboration with engineering, design, PMM, and data teams. Deep understanding of website infrastructure and performance to partner meaningfully with technical teams. Energized by building: driven to help a capable team develop true strategic ownership and move beyond order-taking into proactive, high-impact work. Structured prioritization mindset with the ability to distinguish high-leverage opportunities from noise and build an aligned roadmap. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $175,000 - $225,000 CAD The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this r
| Role | Sr. Manager, Web Strategy |
|---|---|
| Company | Asana |
| Location | Vancouver, BC |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-07 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Asana
Asana is an operating system designed for human-agent teams to manage critical workflows. Founded in 2008, the platform utilizes the Asana Work Graph, a system that connects tasks, projects, goals, and dependencies to provide a shared context for both human users and AI agents. The software enables teams to collaborate within a shared space, utilizing shared memory to improve workflows over time while maintaining enterprise-grade governance, including audit trails and scoped permissions. Asana serves a wide range of organizations, including 85% of Fortune 100 companies, by providing tools for project management, compliance, portfolio monitoring, and cross-functional alignment. The platform is designed to help teams coordinate work, reduce time spent on status updates, and integrate AI agents directly into existing business processes.
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