Europe Arbeitnow ·
full-timeConsultant Data Analyst Marketing - F/H
Vmlenterprisesolutions · Paris
VML Enterprise Solutions operates as part of the WPP group, focusing on business transformation and marketing modernization through engineering, consulting, and data-driven strategies. As a Consultant Data Analyst, you will join a team of fifty specialists within the Data Customer Insights division. Your daily responsibilities involve managing end-to-end projects, ranging from initial client briefs to the final presentation of marketing recommendations. You will perform customer behavior analysis, segmentation, and predictive scoring for churn and cross-selling, while also developing dashboards to track campaign performance. This role requires a strong ability to bridge the gap between technical data analysis and operational marketing strategy. The ideal candidate holds a Master's degree in statistics, econometrics, or a scientific field and possesses significant experience in a marketing or consulting environment. You must be proficient in Python, R, SAS, or SQL, and have experience with tools like Dataiku, Tableau, or Power BI. Strong analytical skills, a collaborative mindset, and the ability to communicate complex data insights to international clients in English are essential for success in this position.
Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Pourquoi nous avons besoin de toi ? Pour intégrer notre équipe Data, composée d’une cinquantaine de consultant.e.s et renforcer notre pôle Data Customer Insights. Tes missions Tu contribueras à l’amélioration de la connaissance client et constitueras une aide à la décision des équipes marketing de nos clients. Tu seras, entre autres, chargé.e des missions suivantes : Analyses de comportements clients, Segmentations, Scoring (churn, appétence, cross-sell,…), Analyses des performances de campagnes,… Dashboarding Tu réaliseras des projets de bout en bout, et seras amené.e à intervenir sur les phases de la prise de brief jusqu’à la restitution des résultats et des recommandations marketing auprès des clients. Ton profil Tu es diplômé.e d’un Master d’orientation statistique, scientifique ou économétrie. Tu justifies d’une première expérience significative dans le domaine du marketing, idéalement dans un environnement Conseil. Tu t’intéresses tout particulièrement à l’application stratégique et opérationnelle des données sur la connaissance client et les actions marketing / ventes. Tu possèdes des compétences marketing : capacité à effectuer des recommandations marketing, calcul d’un ROI, acquisition, fidélisation et rétention clients, identification de potentiel, de valeur et de durée de vie client Tu possèdes les compétences techniques & statistiques suivantes : Analyses descriptives simples et avancées Analyses prédictives Construction de scores Mise en place de segmentations opérationnelles Séries temporelles, Méthodes de redressement de populations Equations structurelles Expertise dans les langages de programmation statistiques et technos suivantes : Python et/ ou R, SAS, SQL Dataiku, Tableau/Power B Tu t’intéresses également aux méthodologies avancées type Machine Learning, Deep Learning, Intelligence Artificielle. Tu t’intéresses également aux méthodologies avancées type Machine Learning, Deep Learning, Intelligence Artificielle. Tu fais preuve d’esprit d’analyse et d’esprit critique, tu es team-player, tu aimes apporter ta pierre à l’édifice et faire partie d’une équipe, tu sais t’adapter, vulgariser pour faire le pont entre les équipes techniques et opérationnelles, tu es curieux et à l’écoute, tu exprimes une forte expertise dans ton domaine et adoptes une réelle posture conseil. Tu parles anglais couramment (nombreux clients internationaux). Si tu te reconnais dans ce profil, postule ! Viens rejoindre une équipe de passionnés, dont la data est le dada, dans un groupe qui allie créativité et technologie ! #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . <span
| Role | Consultant Data Analyst Marketing - F/H |
|---|---|
| Company | Vmlenterprisesolutions |
| Location | Paris |
| Type | full-time |
| Compensation | Not disclosed |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
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