Greenhouse ·
full-timeSr. Director, Marketing Strategy, Analytics & Innovation
Twilio · Remote - US
Twilio is a company focused on cloud communications and customer engagement solutions, empowering developers and businesses to build personalized interactions. As a Senior Director of Marketing Strategy, Analytics, and Innovation, you will lead the global marketing strategy by translating complex data into actionable business insights. This role involves managing and mentoring a high-performing team, overseeing quarterly and annual planning, and ensuring marketing efforts align with broader revenue and growth objectives. You will be responsible for optimizing marketing spend, conducting ROI analysis, and identifying new growth opportunities through market signals and trend monitoring. Day-to-day tasks include collaborating closely with finance and go-to-market teams, building executive-level dashboards, and fostering a culture of experimentation. This position is suited for a seasoned leader with over a decade of experience in marketing strategy or data analytics, including significant people management. The ideal candidate is a strategic thinker who excels at data storytelling, thrives in fast-paced environments, and possesses the ability to navigate ambiguity while driving measurable impact across a global organization.
Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Sr. Director, Marketing Strategy, & Analytics. About the job This position is needed to lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement. We’re looking for a strategic thinker and data storyteller to shape marketing decisions, inspire teams, and deliver real-world results. You’ll build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention. Responsibilities In this role, you’ll: Create a forward looking point of view on the future of marketing and how we’ll drive success. Define and drive global marketing strategies through actionable data and deep customer insight. Build, mentor, and scale the marketing strategy, and data analytics team, fostering a culture of experimentation and measurable impact. Lead quarterly/annual planning, and target setting to guide execution across all marketing functions. Lead key marketing operational cadences to ensure business actionability needs are being met. Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies. Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards. Monitor emerging trends and market signals, and act as a scout for net-new growth vectors, whitespace opportunities, and competitive threats. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! Required: Bachelor’s degree in Marketing, Business, Analytics, or a related field. 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership. Expertise with analytics and BI tools (e.g., Tableau, Salesforce). Strong communication, leadership, and cross-functional collaboration skills. Exceptional cross-functional communication and storytelling skills. Comfortable operating in ambiguity and fast-paced environments. Desired: Advanced degree (MBA or similar) strongly preferred. Experience in SaaS, tech, or high-growth environments preferred. Certification in marketing analytics or data science is a plus. Passion for innovation, storytelling, and customer-centric thinking. Location This role will be remote, but needs to be based in the US. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Compensation *Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only. The estimated pay ranges for this role are as follows: Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $227,840 - $284,800. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $241,200 - $301,500. Based in the San Francisco Bay area, California: $268,000 - $335,000. This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful
| Role | Sr. Director, Marketing Strategy, Analytics & Innovation |
|---|---|
| Company | Twilio |
| Location | Remote - US |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-26 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Sr. Director, Marketing Strategy, Analytics & Innovation at Twilio: frequently asked questions
- What is the salary for this role?
- Twilio has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Sr. Director, Marketing Strategy, Analytics & Innovation position remote, hybrid or onsite?
- The listing marks this role as remote, with Remote - US as the location.
- What is the application deadline?
- Twilio has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Sr. Director, Marketing Strategy, Analytics & Innovation role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
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